CREATE LINKEDIN CAMPAIGN MANAGER FULL
CREATE LINKEDIN CAMPAIGN MANAGER PROFESSIONAL
CREATE LINKEDIN CAMPAIGN MANAGER DOWNLOAD
CREATE LINKEDIN CAMPAIGN MANAGER FREE

Your account is associated with your LinkedIn company page and specifies which currency you will be charged under. The LinkedIn Ads account hierarchy is very similar to other digital ad platforms.Īt the top of the hierarchy, you have your LinkedIn Ads account.

CREATE LINKEDIN CAMPAIGN MANAGER FULL

But from creating a LinkedIn Ads account to launching your first ever campaign, we’ve put together this full walkthrough, loaded with step-by-step instructions and best practices, to help get you moving in the right direction.

CREATE LINKEDIN CAMPAIGN MANAGER DOWNLOAD

Sponsored InMail includes a message with a specific call-to-action, and when the call-to-action is taken, the lead is acquired.Įxamples of a call-to-action can be contact us, or get a quote, book an appointment, or download now, in the case of content downloads.If you’ve never advertised on LinkedIn before, getting started can be a bit overwhelming. Sponsored InMail could also be used as part of the marketing campaign for lead acquisition. For instance, after a lead downloads an e-book or a white paper, a sales rep may approach the lead to set up a call.

This can be done by utilizing certain content for inbound lead generation. AcquireĪnd lastly, once the relationship is established, the business can acquire the audience as leads.

CREATE LINKEDIN CAMPAIGN MANAGER FREE

By providing the target audience with content, advice, and free information, you are helping this target audience with ideas and tasks in their role. As previously discussed, content can play a key role with this. Once the audience is familiar with who you are, the next stage would be to build a stronger connection with this audience. A key metric around awareness would be CPM. Typically, this initial step will be done via onsite display ads. The first step would be to make the audience aware of who you are. Once your target audience has been identified, the next step is to nurture this audience with communication. The target criteria available to reach a specific target audience includes their location, the company they work in, the industry they work in, their job title, their seniority level, member groups, school, skills, gender and finally, their age.

CREATE LINKEDIN CAMPAIGN MANAGER PROFESSIONAL

LinkedIn is the largest professional network in the world, with more than 433 million professionals for marketeers to target. As people identify as professionals on LinkedIn, we can very easily find the decision makers within organizations. As previously discussed, LinkedIn can target with precision and accuracy. To reach your audience, you will need to specify who that audience is.

Acquiring the audience as customers to your product or service.

Using the different communication tools available to nurture that audience.

Leveraging LinkedIn to reach a specific target audience.

When marketing on LinkedIn, it's best to use the reach, nurture, and acquire concept. You should note that only text ads, sponsored content ads, sponsored InMails and display ads can be created and managed through Campaign Manager. You can craft your ad copy, choose your CTA, and leverage dynamically-generated images from LinkedIn member profiles.

Dynamic ads: These allow you to precisely target decision makers and influencers with highly relevant and customizable creative.

Programmatic display ads: These are banner ads that sit on the right-hand side of the homepage, allowing rich media, such as videos, images and slides to be placed in this space, presented in an uncluttered environment.

Sponsored InMail: This allows a company to send, on a mass scale, personalized messages directly to the inbox of their target audience.

Sponsored content ads: This is an ad type that increases the reach of company posts from beyond the organic following of the company.

Text ads: These are direct response focus advertisements that help generate new leads or potential customers for your company.

There are five ad formats available on LinkedIn to nurture and acquire a specific target audience.

Track your ad budget, such as the daily budgets, the total budgets, the bids and the duration of the campaign.

Track social actions on ads, such as likes, comments, shares, follows and other clicks.

Track the ad's performance, so look at the ad's impressions, its clicks, its CTOR, its CPC, its CPM and its total spend.

Create, manage and edit ads and campaigns.

The primary uses for Campaign Manager are as follows: You can also manage your campaigns, gather reporting on campaign performance and more. Digital Marketing - Study Notes: What is Campaign Manager?Ĭampaign Manager is the tool that allows you to create LinkedIn ad accounts and campaigns.

Create linkedin campaign manager